Sliding Into Home

Another one for the books.  Our Plain Jane builder's home is now a fancy lady. And the best news is she is under contract before she ever went on the market. Over asking price.

We love it when that happens!

The view from the front door.

 First impressions are key when you are selling your home. You literally have about 2.5 seconds to knock their socks off. Here's an insider tip: We always dress the front door, and  add a cotton make-up remover pad scented with essential oil to our door decor.  Clients smelled lavender and lemon before they even stepped inside. 

Our goal on this home, and many in the Fort Worth area is to add character to a basic builder tract house. 

The love is in the details.

We want every room to look like someone (fabulous) just walked away for a moment.

Potential buyers need to see themselves living in the space.  We try to use decor that everyone can relate to.  This home lent itself to an urban farmhouse vibe.  We intentionally mixed a little coastal and a bit of traditional in other rooms while staying within our gray color story to make the home appealing to a wide audience. 

Based on the demographic of the neighborhood and the floor-plan of this house, it was reasonable to expect our target buyers would be young professionals with children. We made a point to stage child friendly spaces. Slip-covered sofas, a soft coffee table, area rugs that look like they can handle kids and dogs were part of the effort to make potential buyers imagine themselves living comfortably in what could be their new home.

Accentuate the positive.

Fireplaces are a bonus here in Texas. We may not use them much, but we want them.  Most of the time it's best to let them speak for themselves. Less is more. On a personal note;

Overly done mantels make me itch. 

As for the T.V.? I have accepted them as a fact of life. We always use one in every home and as a rule we don't try to hide them.

Sometimes I need to be reminded that we are working on a home for sale and not a show house.  Sales of reclining chairs and sofas totaled over 3.5 billion dollars last year.

True story.

Tiny half bath on the main floor.

Always an opportunity to add an unexpected pop, or use an element that would otherwise be too expensive in a larger space.  In this case the cementesque floor tile.  

Oh How I Love Thee.

The Pantry.

Organization goals illustrated in color. 

Does it happen in real life? Not at my house.  But part of our job is to suggest to potential buyers what it might be like to live in this home.  

 With every house we stage, we want to hit it hard, run as fast as we can and slide into home.

I hope our Sellers think we knocked this one out of the park.

-T